Helping Canadians set financial goals, save and invest their first dollar
My Role 👋
UX/UI Designer
Project 📝
End to End mobile app design
Case Study for UX Diploma
Case Study
Duration 🕝
10 weeks
Tools 🛠️
Figma & FigJam
Helping Canadians set financial goals, save and invest their first dollar
My Role 👋
UX/UI Designer
Project 📝
End to End mobile app design
Case Study for UX Diploma
Duration 🕝
10 weeks
Tools 🛠️
Figma & FigJam
Project Impact
Project Impact
Project Impact
Some qualitative feedback that I received
Some qualitative feedback that I received
Some qualitative feedback that I received
Although this project did not result in a real world product, I did receive some feedback from peers and instructors that validate the design hypothesis
Brad
Project Feedback
You have a very good sense of visual design and technical execution. Your prototype and overall concept could pass as a real product, making this project a fantastic portfolio piece.
Gemma
Demo Day Attendee
Wow! I wish this was a real product because I think it can really help me save money.
Amin
Demo Day Attendee
Although I am not the target user of this solution, I can see how it helps people save money. To improve your storytelling, explain your persona and relate back to them so that we can see from their point of view.
Paul
UX Bootcamp Classmate
I always had troubles with knowing how to invest and I think I would use this to get started. You've made the process really straightforward and simple to understand.
Miguel
UX Design Mentor
First of all, solid, solid work! I absolutely love your lettermark and the thought you put behind the increasing curve into the type, that's really subtle yet creative.
Smaller teams need you to do both the experience design AND the pixel-perfect visual design, while bigger teams need you to do one or the other, so it's great you've stretched yourself to do both of them.
Maryam
BrainStation Staff
This is a great idea, I would totally use this feature. I tried using Wealthsimple and I had no clue what to do.
Brad
Project Feedback
Effective communication of your app demo, maintaining a human-centered narrative
Yeajin
Demo Day Attendee
I remember being impressed by your explanation of the 30-day challenge that day. It seemed like a great idea to help users achieve the goal of saving money.
Josh
Project Feedback
There are some really well thought out ideas throughout this flow. Kudos for not only figuring out the flow and design, but figuring out innovative ways to help people save.
60%
of Canadians said retirement was their top financial goal
According to a IPSOS survey of 2500 Canadians for BMO Financial Group.
41%
of Canadians do not invest in the stock market
According to a survey of 1,011 Canadians conducted by Pollfish for Finder
64% Gen Z
Do not invest
61% young Millennials
Do not invest
57% Older Millennials
Do not invest
Problem Space & Research
Problem Space & Research
Problem Space & Research
It all starts with understanding the problem
It all starts with understanding the problem
It all starts with understanding the problem
My experience as a personal banking associate at TD exposed me to a recurring personal finance challenge faced by many Canadians. This insight became the foundation for further research to better understand and address the issue.
With a background in banking, I chose to tackle a personal finance issue many Canadians face. What I discovered through my research:
Here is what I found:
With a background in banking, I chose to tackle a personal finance issue many Canadians face. What I discovered through my research:
With a background in banking, I chose to tackle a personal finance issue many Canadians face. What I discovered through my research:
54%
54%
54%
of Canadians are feeling less hopeful about their financial futures in 2023
of Canadians are feeling less hopeful about their financial futures in 2023
of Canadians are feeling less hopeful about their financial futures in 2023
46%
46%
46%
say saving more would help reduce their financial stress
say saving more would help reduce their financial stress
say saving more would help reduce their financial stress
According to FP Canada survey of 2004 Canadians across the country
According to FP Canada survey of 2004 Canadians across the country
According to FP Canada survey of 2004 Canadians across the country
54%
of Canadians are feeling less hopeful about their financial futures in 2023
46%
say saving more would help reduce their financial stress
60%
of Canadians said retirement was their top financial goal
According to a IPSOS survey of 2500 Canadians for BMO Financial Group.
yet…
41%
of Canadians do not invest in the stock market
According to a survey of 1,011 Canadians conducted by Pollfish for Finder
Analysis
Analysis
Analysis
After talking to real Canadians,
After talking to real Canadians,
After talking to real Canadians,
Three key themes were clear to me:
Three key themes were clear to me:
Three key themes were clear to me:
Canadians think automating investment methods can help their financial journey by taking out the manual repetitive tasks while making them feel confident in their financial goal progression.
Whether it is employment status, beliefs or self confidence in investing, it is holding Canadians back from making progression towards their financial goals.
Although some Canadians have a great grasp on their finances, others can benefit from being able to visualize their financial goal progression within their primary app to further motivate them.
HOW MIGHT WE….
empower Canadians to engage in investment that align with their goals and risk tolerance through innovative methods, in order to enhance their overall financial well-being?
Meet Emily, a new, novice investor!
Meet Emily, a new, novice investor!
Meet Emily, a novice investor!
Emily Chen, 24
Recent Graduate| Vancouver
Emily Chen, 24
Recent Graduate| Vancouver
Emily Chen, 24
Recent Graduate| Vancouver
Motivations / Goals
Motivations / Goals
Motivations / Goals
Start investing in the stock market
Max out her TFSA, RRSP and FHSA
Save for a down payment on a condo
Save for a vacation to Europe
Start investing in the stock market
Max out her TFSA, RRSP and FHSA
Save for a down payment on a condo
Save for a vacation to Europe
Start investing in the stock market
Max out her TFSA, RRSP and FHSA
Save for a down payment on a condo
Save for a vacation to Europe
Frustrations
Frustrations
Frustrations
Feels overwhelmed by the amount of information available on investing and is unsure where to start.
Afraid of losing money in the stock market due to a lack of understanding and experience.
Feels overwhelmed by the amount of information available on investing and is unsure where to start.
Afraid of losing money in the stock market due to a lack of understanding and experience.
Feels overwhelmed by the amount of information available on investing and is unsure where to start.
Afraid of losing money in the stock market due to a lack of understanding and experience.
Since Emily is new to investing, she may feel overwhelmed to open up a regular investing app. So the goal here is to explore ways we can help Emily stick with something she is familiar with (like budgeting/saving) and gradually introduce investing to her
Since Emily is new to investing, she may feel overwhelmed to open up a regular investing app. So the goal here is to explore ways we can help Emily stick with something she is familiar with (like budgeting/saving) and gradually introduce investing to her
Since Emily is new to investing, she may feel overwhelmed to open up a regular investing app. So the goal here is to explore ways we can help Emily stick with something she is familiar with (like budgeting/saving) and gradually introduce investing to her
After writing some user stories, it was clear that goal setting was my focus to help a novice investor like Emily to start her investing journey. I then created a task flow diagram that Emily would go through to create a goal.
After writing some user stories, it was clear that goal setting was my focus to help a novice investor like Emily to start her investing journey. I then created a task flow diagram that Emily would go through to create a goal.
After writing some user stories, it was clear that goal setting was my focus to help a novice investor like Emily to start her investing journey. I then created a task flow diagram that Emily would go through to create a goal.
Task Flow: Setting an investment goal
Design
Design
Design
After I understood the task, it was time to sketch…
After I understood the task, it was time to sketch…
After I understood the task, it was time to sketch…
Planning Page
Users see the goals they've set. They also see financial tips on saving
Setting the Goal
Users enter their goal value and expected goal timeline
Naming the goal
Naming a goal makes it more personalized. Account number is also presented
Funding Screen
The screen where users selects their banking information
Savings Challenge (1/2)
A saving challenge that could help novice investors like Emily save more but with a twist
Savings Challenge (2/2)
Emily's money will be invested in the market automatically depending on her risk level at the end of each week
Choose Risk Level
Choosing a risk level with show Emily what their money will be invested in
Choose invested allocation
Emily chooses how much of her savings gets invested into the market each week
Confirmation & Review
A confirmation of the chosen risk level and allocation of funds
Planning Page
Users see the goals they've set. They also see financial tips on saving
Setting the Goal
Users enter their goal value and expected goal timeline
Naming the goal
Naming a goal makes it more personalized. Account number is also presented
Funding Screen
The screen where users selects their banking information
Savings Challenge (1/2)
A saving challenge that could help novice investors like Emily save more but with a twist
Savings Challenge (2/2)
Emily's money will be invested in the market automatically depending on her risk level at the end of each week
Choose Risk Level
Choosing a risk level with show Emily what their money will be invested in
Choose invested allocation
Emily chooses how much of her savings gets invested into the market each week
Confirmation & Review
A confirmation of the chosen risk level and allocation of funds
Planning Page
Users see the goals they've set. They also see financial tips on saving
Setting the Goal
Users enter their goal value and expected goal timeline
Naming the goal
Naming a goal makes it more personalized. Account number is also presented
Funding Screen
The screen where users selects their banking information
Savings Challenge (1/2)
A saving challenge that could help novice investors like Emily save more but with a twist
Savings Challenge (2/2)
Emily's money will be invested in the market automatically depending on her risk level at the end of each week
Choose Risk Level
Choosing a risk level with show Emily what their money will be invested in
Choose invested allocation
Emily chooses how much of her savings gets invested into the market each week
Confirmation & Review
A confirmation of the chosen risk level and allocation of funds
Planning Page
Users see the goals they've set. They also see financial tips on saving
Setting the Goal
Users enter their goal value and expected goal timeline
Naming the goal
Naming a goal makes it more personalized. Account number is also presented
Funding Screen
The screen where users selects their banking information
Savings Challenge (1/2)
A saving challenge that could help novice investors like Emily save more but with a twist
Savings Challenge (2/2)
Emily's money will be invested in the market automatically depending on her risk level at the end of each week
Choose Risk Level
Choosing a risk level with show Emily what their money will be invested in
Choose invested allocation
Emily chooses how much of her savings gets invested into the market each week
Confirmation & Review
A confirmation of the chosen risk level and allocation of funds
Planning Page
Users see the goals they've set. They also see financial tips on saving
Setting the Goal
Users enter their goal value and expected goal timeline
Naming the goal
Naming a goal makes it more personalized. Account number is also presented
Funding Screen
The screen where users selects their banking information
Savings Challenge (1/2)
A saving challenge that could help novice investors like Emily save more but with a twist
Savings Challenge (2/2)
Emily's money will be invested in the market automatically depending on her risk level at the end of each week
Choose Risk Level
Choosing a risk level with show Emily what their money will be invested in
Choose invested allocation
Emily chooses how much of her savings gets invested into the market each week
Confirmation & Review
A confirmation of the chosen risk level and allocation of funds
Planning Page
Users see the goals they've set. They also see financial tips on saving
Setting the Goal
Users enter their goal value and expected goal timeline
Naming the goal
Naming a goal makes it more personalized. Account number is also presented
Funding Screen
The screen where users selects their banking information
Savings Challenge (1/2)
A saving challenge that could help novice investors like Emily save more but with a twist
Savings Challenge (2/2)
Emily's money will be invested in the market automatically depending on her risk level at the end of each week
Choose Risk Level
Choosing a risk level with show Emily what their money will be invested in
Choose invested allocation
Emily chooses how much of her savings gets invested into the market each week
Confirmation & Review
A confirmation of the chosen risk level and allocation of funds
Planning Page
Users see the goals they've set. They also see financial tips on saving
Setting the Goal
Users enter their goal value and expected goal timeline
Naming the goal
Naming a goal makes it more personalized. Account number is also presented
Funding Screen
The screen where users selects their banking information
Savings Challenge (1/2)
A saving challenge that could help novice investors like Emily save more but with a twist
Savings Challenge (2/2)
Emily's money will be invested in the market automatically depending on her risk level at the end of each week
Choose Risk Level
Choosing a risk level with show Emily what their money will be invested in
Choose invested allocation
Emily chooses how much of her savings gets invested into the market each week
Confirmation & Review
A confirmation of the chosen risk level and allocation of funds
Planning Page
Users see the goals they've set. They also see financial tips on saving
Setting the Goal
Users enter their goal value and expected goal timeline
Naming the goal
Naming a goal makes it more personalized. Account number is also presented
Funding Screen
The screen where users selects their banking information
Savings Challenge (1/2)
A saving challenge that could help novice investors like Emily save more but with a twist
Savings Challenge (2/2)
Emily's money will be invested in the market automatically depending on her risk level at the end of each week
Choose Risk Level
Choosing a risk level with show Emily what their money will be invested in
Choose invested allocation
Emily chooses how much of her savings gets invested into the market each week
Confirmation & Review
A confirmation of the chosen risk level and allocation of funds
Planning Page
Users see the goals they've set. They also see financial tips on saving
Setting the Goal
Users enter their goal value and expected goal timeline
Naming the goal
Naming a goal makes it more personalized. Account number is also presented
Funding Screen
The screen where users selects their banking information
Savings Challenge (1/2)
A saving challenge that could help novice investors like Emily save more but with a twist
Savings Challenge (2/2)
Emily's money will be invested in the market automatically depending on her risk level at the end of each week
Choose Risk Level
Choosing a risk level with show Emily what their money will be invested in
Choose invested allocation
Emily chooses how much of her savings gets invested into the market each week
Confirmation & Review
A confirmation of the chosen risk level and allocation of funds
Planning Page
Users see the goals they've set. They also see financial tips on saving
Setting the Goal
Users enter their goal value and expected goal timeline
Naming the goal
Naming a goal makes it more personalized. Account number is also presented
Funding Screen
The screen where users selects their banking information
Savings Challenge (1/2)
A saving challenge that could help novice investors like Emily save more but with a twist
Savings Challenge (2/2)
Emily's money will be invested in the market automatically depending on her risk level at the end of each week
Choose Risk Level
Choosing a risk level with show Emily what their money will be invested in
Choose invested allocation
Emily chooses how much of her savings gets invested into the market each week
Confirmation & Review
A confirmation of the chosen risk level and allocation of funds
Planning Page
Users see the goals they've set. They also see financial tips on saving
Setting the Goal
Users enter their goal value and expected goal timeline
Naming the goal
Naming a goal makes it more personalized. Account number is also presented
Funding Screen
The screen where users selects their banking information
Savings Challenge (1/2)
A saving challenge that could help novice investors like Emily save more but with a twist
Savings Challenge (2/2)
Emily's money will be invested in the market automatically depending on her risk level at the end of each week
Choose Risk Level
Choosing a risk level with show Emily what their money will be invested in
Choose invested allocation
Emily chooses how much of her savings gets invested into the market each week
Confirmation & Review
A confirmation of the chosen risk level and allocation of funds
Planning Page
Users see the goals they've set. They also see financial tips on saving
Setting the Goal
Users enter their goal value and expected goal timeline
Naming the goal
Naming a goal makes it more personalized. Account number is also presented
Funding Screen
The screen where users selects their banking information
Savings Challenge (1/2)
A saving challenge that could help novice investors like Emily save more but with a twist
Savings Challenge (2/2)
Emily's money will be invested in the market automatically depending on her risk level at the end of each week
Choose Risk Level
Choosing a risk level with show Emily what their money will be invested in
Choose invested allocation
Emily chooses how much of her savings gets invested into the market each week
Confirmation & Review
A confirmation of the chosen risk level and allocation of funds
Low Fidelity Version 1
Low Fidelity Version 1
Planning Page
Goal naming
Goal setting
Challenge Info 1/3
Challenge Info 2/3
Challenge Info 3/3
Deposit Screen
Risk Level Screen
Allocation Screen
Confirmation & Review
Task End
Planning Page
Goal naming
Goal setting
Challenge Info 1/3
Challenge Info 2/3
Challenge Info 3/3
Deposit Screen
Risk Level Screen
Allocation Screen
Confirmation & Review
Task End
Planning Page
Goal naming
Goal setting
Challenge Info 1/3
Challenge Info 2/3
Challenge Info 3/3
Deposit Screen
Risk Level Screen
Allocation Screen
Confirmation & Review
Task End
Planning Page
Goal naming
Goal setting
Challenge Info 1/3
Challenge Info 2/3
Challenge Info 3/3
Deposit Screen
Risk Level Screen
Allocation Screen
Confirmation & Review
Task End
Planning Page
Goal naming
Goal setting
Challenge Info 1/3
Challenge Info 2/3
Challenge Info 3/3
Deposit Screen
Risk Level Screen
Allocation Screen
Confirmation & Review
Task End
Planning Page
Goal naming
Goal setting
Challenge Info 1/3
Challenge Info 2/3
Challenge Info 3/3
Deposit Screen
Risk Level Screen
Allocation Screen
Confirmation & Review
Task End
Planning Page
Goal naming
Goal setting
Challenge Info 1/3
Challenge Info 2/3
Challenge Info 3/3
Deposit Screen
Risk Level Screen
Allocation Screen
Confirmation & Review
Task End
Planning Page
Goal naming
Goal setting
Challenge Info 1/3
Challenge Info 2/3
Challenge Info 3/3
Deposit Screen
Risk Level Screen
Allocation Screen
Confirmation & Review
Task End
Planning Page
Goal naming
Goal setting
Challenge Info 1/3
Challenge Info 2/3
Challenge Info 3/3
Deposit Screen
Risk Level Screen
Allocation Screen
Confirmation & Review
Task End
Planning Page
Goal naming
Goal setting
Challenge Info 1/3
Challenge Info 2/3
Challenge Info 3/3
Deposit Screen
Risk Level Screen
Allocation Screen
Confirmation & Review
Task End
Planning Page
Goal naming
Goal setting
Challenge Info 1/3
Challenge Info 2/3
Challenge Info 3/3
Deposit Screen
Risk Level Screen
Allocation Screen
Confirmation & Review
Task End
Planning Page
Goal naming
Goal setting
Challenge Info 1/3
Challenge Info 2/3
Challenge Info 3/3
Deposit Screen
Risk Level Screen
Allocation Screen
Confirmation & Review
Task End
The Objective
The Objective
The Objective
Empowering Canadians to start investing by making the process simple, engaging and manageable
Empowering Canadians to start investing by making the process simple, engaging and manageable
Empowering Canadians to start investing by making the process simple, engaging and manageable
User Testing
User Testing
User Testing
After testing the initial design, here are what I found:
After testing the initial design, here are what I found:
After testing the initial design, here are what I found:
Although it was met with positivity, there were improvements that were necessary to make the task less confusing for users
Although it was met with positivity, there were improvements that were necessary to make the task less confusing for users
Although it was met with positivity, there were improvements that were necessary to make the task less confusing for users
Some users were getting bombarded with information which led to confusion in the flow, I recognized that information could be simplified and broken up to be more digestible
Some users were getting bombarded with information which led to confusion in the flow, I recognized that information could be simplified and broken up to be more digestible
Some users were getting bombarded with information which led to confusion in the flow, I recognized that information could be simplified and broken up to be more digestible
For the complete user test plan, please see here
For the complete user test plan, please see here
For the complete user test plan, please see here
Changes after user testing:
Changes after user testing:
Changes after user testing:
Made the cards bigger
Separated goal naming and goal setting into individual steps
Reduced the screen description and added more context for users to understand what they are looking at
Reiterated what the saving challenge is and added option to edit
Made the cards bigger
Separated goal naming and goal setting into individual steps
Reduced the screen description and added more context for users to understand what they are looking at
Reiterated what the saving challenge is and added option to edit
Made the cards bigger
Separated goal naming and goal setting into individual steps
Reduced the screen description and added more context for users to understand what they are looking at
Reiterated what the saving challenge is and added option to edit
Made the cards bigger
Separated goal naming and goal setting into individual steps
Reduced the screen description and added more context for users to understand what they are looking at
Reiterated what the saving challenge is and added option to edit
Made the cards bigger
Separated goal naming and goal setting into individual steps
Reduced the screen description and added more context for users to understand what they are looking at
Reiterated what the saving challenge is and added option to edit
Made the cards bigger
Separated goal naming and goal setting into individual steps
Reduced the screen description and added more context for users to understand what they are looking at
Reiterated what the saving challenge is and added option to edit
Made the cards bigger
Separated goal naming and goal setting into individual steps
Reduced the screen description and added more context for users to understand what they are looking at
Reiterated what the saving challenge is and added option to edit
Made the cards bigger
Separated goal naming and goal setting into individual steps
Reduced the screen description and added more context for users to understand what they are looking at
Reiterated what the saving challenge is and added option to edit
Made the cards bigger
Separated goal naming and goal setting into individual steps
Reduced the screen description and added more context for users to understand what they are looking at
Reiterated what the saving challenge is and added option to edit
Made the cards bigger
Separated goal naming and goal setting into individual steps
Reduced the screen description and added more context for users to understand what they are looking at
Reiterated what the saving challenge is and added option to edit
Made the cards bigger
Separated goal naming and goal setting into individual steps
Reduced the screen description and added more context for users to understand what they are looking at
Reiterated what the saving challenge is and added option to edit
Made the cards bigger
Separated goal naming and goal setting into individual steps
Reduced the screen description and added more context for users to understand what they are looking at
Reiterated what the saving challenge is and added option to edit
Branding
So why Snowball?
A Symbol of Growth
A snowball grows larger as it rolls
Visual Representation
The word Snowball has an upward shape, mimicking growth
Positive Imagery
Snowball is seen as fun and playful
Encouraging Progress
Suggests taking the initial step like packing a snowball
Cultural Relevance
In Canada, snow is an integral part of our environment
Branding
So why Snowball?
A Symbol of Growth
A snowball grows larger as it rolls
Positive Imagery
Snowball is seen as fun and playful
Cultural Relevance
In Canada, snow is an integral part of our environment
Visual Representation
The word Snowball has an upward shape, mimicking growth
Encouraging Progress
Suggests taking the initial step like packing a snowball
Brand Wordmark
Brand Wordmark
Brand Wordmark
Here is how I created my wordmark…
Here is how I created my wordmark…
Here is how I created my wordmark…
A sans serif typeface for professional yet approachable feel. I picked Raleway in the end because of it's unique 'W' and playful 'L".
With the chosen typeface, I began to look at different ways of making the wordmark.
Progressive weight increase of the word to emphasize compounding over time.
A sans serif typeface for professional yet approachable feel. I picked Raleway in the end because of it's unique 'W' and playful 'L".
With the chosen typeface, I began to look at different ways of making the wordmark.
Progressive weight increase of the word to emphasize compounding over time.
A sans serif typeface for professional yet approachable feel. I picked Raleway in the end because of it's unique 'W' and playful 'L".
With the chosen typeface, I began to look at different ways of making the wordmark.
Progressive weight increase of the word to emphasize compounding over time.
snowball
Medium, Semi-bold, Bold
Medium, Semi-bold, Bold
Medium, Semi-bold, Bold
LS: -6% (S-O) to -3% (W - L)
LS: -6% (S-O) to -3% (W - L)
LS: -6% (S-O) to -3% (W - L)
I then moved on to modify the shape of the wordmark to emphasize the overall upward shape of the word.
I then moved on to modify the shape of the wordmark to emphasize the overall upward shape of the word.
I then moved on to modify the shape of the wordmark to emphasize the overall upward shape of the word.
Finally, a blue gradient was added to further emphasize compounding over time.
Finally, a blue gradient was added to further emphasize compounding over time.
Finally, a blue gradient was added to further emphasize compounding over time.
Marketing Website
Marketing Website
Marketing Website
I created a marketing website…
I created a marketing website…
I created a marketing website…
to attract investors like Emily to start her financial journey and ultimately help her reach her financial goals
to attract investors like Emily to start her financial journey and ultimately help her reach her financial goals
To attract investors like Emily to start her financial journey and ultimately help her reach her financial goals
Reflection
Reflection
Reflection
I believe this design will reduce anxiety for Canadians by…
I believe this design will reduce anxiety for Canadians by…
I believe this design will reduce anxiety for Canadians by…
Guiding them to start their investing journey towards their goals. With goal setting and attainable challenges, I believe it can reduce the intimidation factor around investing. This can be validated through the following:
Guiding them to start their investing journey towards their goals. With goal setting and attainable challenges, I believe it can reduce the intimidation factor around investing. This can be validated through the following:
Guiding them to start their investing journey towards their goals. With goal setting and attainable challenges, I believe it can reduce the intimidation factor around investing. This can be validated through the following:
A reduction in debt ratio for individuals
A reduction in debt ratio for individuals
A reduction in debt ratio for individuals
Increased contribution rates to registered investment accounts for Canadians
Increased contribution rates to registered investment accounts for Canadians
Increased contribution rates to registered investment accounts for Canadians
What I learned most from this project…
What I learned most from this project…
What I learned most from this project…
🧑🧑🧒 Refer back to the user constantly to refine my designs
🧑🧑🧒 Refer back to the user constantly to refine my designs
🧑🧑🧒 Refer back to the user constantly to refine my designs
It was very easy to get off track and design what I think users would like. However, the user tests really humbled me and brought me back on track and stay focused on a user oriented solution
It was very easy to get off track and design what I think users would like. However, the user tests really humbled me and brought me back on track and stay focused on a user oriented solution
It was very easy to get off track and design what I think users would like. However, the user tests really humbled me and brought me back on track and stay focused on a user oriented solution
📚 Simplify the language in my design
📚 Simplify the language in my design
📚 Simplify the language in my design
Throughout the user tests, some users did not understand the jargon used in the app. It reminded me to simplify the wording to reduce confusion.
Throughout the user tests, some users did not understand the jargon used in the app. It reminded me to simplify the wording to reduce confusion.
Throughout the user tests, some users did not understand the jargon used in the app. It reminded me to simplify the wording to reduce confusion.
🙅 No one wants to read an essay, disclose progressively
🙅 No one wants to read an essay, disclose progressively
🙅 No one wants to read an essay, disclose progressively
Since there were lots of information to disclose to the user, my initial design often had paragraphs. I found that they were being ignored by users throughout my testing which led them to being confused as to what they are clicking into. I learned to disclose progressively to make the information digestible
Since there were lots of information to disclose to the user, my initial design often had paragraphs. I found that they were being ignored by users throughout my testing which led them to being confused as to what they are clicking into. I learned to disclose progressively to make the information digestible
Since there were lots of information to disclose to the user, my initial design often had paragraphs. I found that they were being ignored by users throughout my testing which led them to being confused as to what they are clicking into. I learned to disclose progressively to make the information digestible
Thanks for checking this out!
Thanks for checking this out!
Let's discuss how I can help your team!